Blog

April 2nd, 2015

SocialMedia_Mar30_BIf you use a Facebook page to promote your business online, you’ll know that your like count - the number of users who have liked your page - is among the most critical metrics you monitor in order to understand the reach and success of your social marketing activities. The more "likes" you have, the more people that will see your posts, and the more likely it is too that those posts will appear in their friends’ feeds, spreading the message further. But Facebook has announced that page owners should expect a drop in likes - here's the lowdown.

Facebook’s announcement means that since March 12 you may have seen a drop in the number of likes, or fans, attributed to your page. If you’ve been wondering what you did wrong to cause the drop, you can rest assured that it’s unlikely to be a result of ineffective marketing or unengaging content on your part. Rather, Facebook has been hard at work removing inactive accounts from the social network.

The kind of Facebook accounts affected by the move are those of deceased users whose friends or family have opted to have the profile memorialized. The page remains visible, but is clearly marked as in remembrance of the user and becomes a place for relatives to share memories. Accounts also affected are those whereby the user has opted to deactivate their profile and take a break from the site. In the case of deactivated profiles, if the user later returns to Facebook and begins using their profile again, the like will be re-added to your page’s count at that point.

In making this move, Facebook aims to ensure that the like count for a page more accurately reflects the number of active users who actually see and engage with the page’s content. There’s no denying that it is easy to become distracted by high like counts, when often the reality is that only a fraction of those users are the people you are aiming to target, or indeed real humans at all. The social network already filters out likes and comments for specific posts from those with deactivated or memorialized accounts, so this change simply represents an extension of this policy to the more visible metric of a page’s overall like count. From Facebook’s perspective, the move also helps it to deliver a better overall experience, since taking the bloatedness out of artificially inflated numbers helps users get a better idea of which pages are popular and which are most relevant to their needs and interests.

Businesses should consider Facebook’s shift a positive one, since it leaves you with a clearer perspective on the real audience your page is getting and removes the potential to be seeking false comfort from a high page count that doesn’t actually reflect the level of active engagement. The move has echoes of recent efforts by Instagram to flush out spam accounts from its system - some high-profile celebrities saw their follower counts drop by the thousands after these accounts were banished. Though the dip in Facebook page likes may continue for a further few weeks as more accounts are flushed out from the count, most page owners will notice only a small difference. If you suffer a more drastic drop, treat it as a wake-up call to try new tactics to deliver engaging content and organically drive a more genuine Facebook audience.

Need advice on how to build a social media audience and use it to generate leads? Get in touch today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 2nd, 2015

164_B_HardwareAre you experiencing PC slowness? Are you slamming your head into your monitor wondering just what you can do to fix it? Not to fear, there are several actions you can take to solve the problem. First take a deep breath, relax and realize you can fix the problem. Feel better? Now roll up your sleeves. Here are five common actions to take when your beloved PC abruptly slows down.

Restart

The most obvious but often overlooked fix is to simply restart your PC. Many people get into the habit of leaving their PC on 24/7 and, instead of turning it off, just leave it in sleep mode when they’re not using it. However, restarting it is like vacuuming a carpet or mopping a floor. If you let either of them sit for a while, a lot of temporary gunk builds up. A simple restart can help clean your computer up but, unlike with household chores, you won’t get dirty in the process.

Uninstall new stuff

Did you recently install new hardware or software? If you did, this could be causing your slowdown and, if you don’t need it, it’s worth uninstalling it. Here’s how:
  1. Go to your Control Panel’s Programs and Features section.
  2. If you think a driver is slowing you down, open Device Manager and double click the new driver.
  3. A dialog box will open. Click the Driver tab followed by the Roll Back Driver button.
  4. If that button is grayed out, it means the problem isn’t with that driver. If not, you can continue with uninstalling.
Using the Device Manager, you can also uninstall new hardware.

Free up hard drive space

A lack of hard drive space can slow your PC down as well. To run your system smoothly, it’s recommended you have 15% hard drive space free. Having this extra space gives room for temporary files and swapping.

If you don’t have the space, you may need to purchase a new hard drive or transfer some of your files and programs over to an external one.

Search for the bloated program that’s eating your memory

Another potential problem could be a dysfunctional program that is using up too much of your PC’s memory. To see if this is the source of your problem, go to Windows Task Manager and click the Processes tab. Then look in the CPU or memory column. Either of these will show you if there’s one program that’s eating all your memory.

To solve this problem, click on the program in Windows Task Manager; and then hit End Process. Keep in mind that this is only a temporary fix. You’ll have to uninstall this program and replace it with something that will run more efficiently.

Scan for viruses

Both viruses and malware can also slow down your computer. To check if you’ve been infected, run a system scan. If you do have malicious software on your PC, and your antivirus software hasn’t effectively detected or removed it, contact a local IT Services Provider who will be able to clean your computer and free it of potentially harmful malware. They can also advise you to a reputable solution to avoid future issues.

Want more tips on how to resolve PC slowness and other computer issues? Worried you may have been infected by a virus? Get in touch with us today for help and advice.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
April 1st, 2015

iPhone_Mar27_BAre you fed up of having to waste time integrating your Google Calendar entries with your iPhone to enjoy the benefits of access to your schedule on the go? Your life could be about to get a little easier, thanks to Google’s long awaited release of its Calendar app for the iPhone. Enjoy synchronizing your days with all the features you love about Google Calendar, without ever having to leave your Apple comfort zone.

Like its Android sibling, Google Calendar for iPhone takes a colorful approach to displaying your engagements in a daily or three-day view; much like the web version, events from different calendars are categorized by color for quick and easy identification. As well as your existing Google calendars, the app imports and works with any different calendars you already have setup using your phone’s own tools. You can also take a step back and look at the whole month at a glance - though you don’t see individual appointments in this view, it allows you to select a specific date from the calendar and zoom back in to check what you have going on.

Continuing the aesthetic theme, the app takes your diary entries and prettifies them - think a background image of palm trees if you enter the details of your upcoming holiday to the Bahamas. You’ll also get useful supporting data for your day-to-day events, like maps to get you to your next meeting or an idea of the weather when you jet into a new city for the night. And if you’re a Gmail user, you can have the app automatically create events from your email - perfect for having details of meetings and travel bookings plugged into your schedule for easy reference. Features like this bring you the benefits of travel planning apps like Tripit without the hassle of having to forward each email confirmation across first.

Adding diary engagements manually is a breeze, too - this functions in much the same way as the web-based Google Calendar, except that you can tap into your iPhone’s contact list to select those you want to invite to your events. The app can also go some way to predicting where you’ll host each event, and so autofill the location for you.

While many of the features of the app are not dissimilar to things you can already accomplish using Google Calendar on the web, the app’s release means all of those tools are finally bundled up and easily accessible to those of us who just can’t stray too far from our iPhone. A switch to the new Google Calendar for iPhone app means a big step up in performance and productivity if you’re currently using the far more basic features of your phone’s in-built calendar app.

Want to learn more about using the iPhone in a business setting? Give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
April 1st, 2015

Security_Apr1_BEmail is one of the best things the internet has made possible. We use email to signup for websites, apply for jobs, make payments, and much more. But when we put more sensitive information into our emails, we also are exposing ourselves to the risk of data theft. What's more, you stand to lose more than just an email account if hackers get their hands on your vital information. So, here are some tips to strengthen your email security.

Use separate email accounts

Most people use a single email account for all their personal needs. As a result, information from websites, newsletters, shopping deals, and messages from work get sent to this one inbox. But what happens when someone breaks into it? There’s a good chance they would be able to gain access to everything else.

Having multiple email accounts will not only boost your security, but also increases your productivity. You can have a personal account to communicate with your friends and family, another solely for receiving emails from work, and one recreational account for various website registrations and getting newsletters. Wise email users never put all their eggs in one basket!

Set strong passwords

Too many email accounts have predictable passwords. You might be surprised to learn that email passwords like ‘123456’, ‘qwerty’, and ‘password’ itself are still the most common around. For the sake of security, be a little more selective with your passwords. Spending a few moments on coming up with a good password will be beneficial in the long run. Mix upper and lower case letters, numbers, and special characters to form a unique password that makes sense and is memorable to you, but no-one else. Also, never use the same password for all your email accounts. This way, if someone hacks one of your accounts, all of the others are still safe.

Beware of links and attachments

When you see a link in an email, don’t click on it unless you’re expecting the link from a known source, such as from your friend or a confirmation link for your game account registration. The truth is that you never know where those links might lead you. Sometimes they can be safe, but other times they can infest your computer with viruses and malware.

Similarly, if you’re expecting a file from your friend or family, then go ahead and open the attachment. It’s always good to know the person sending the file. But be wary of attachments in emails from strangers. Even if the file name looks like a JPEG image, you should never open it. File names can be spoofed, and innocent files may be a clever virus in disguise, ready to latch itself onto your computer the moment you click on it.

Beware of email phishing

Phishing is a type of online scam when malicious users send you an email, saying that they’re representatives from high-profile websites like eBay, Facebook or Amazon. They claim that there’s a problem with your account, and that you should send them your username and password for verification. The fact is that, even if there was a genuine issue with your account, these companies would never ask for your password. You should ignore these phishing emails and sweep them into your spam box.

It all comes down to common sense when you’re dealing with email security issues. If you’re looking to secure your business emails, give us a call today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
March 26th, 2015

O365_164_BIt’s a fact of life that many of us receive an overwhelming amount of email everyday. And peeling through all of it can prove a major waste of time. Office 365’s new Clutter feature offers a solution that will bring order back to your inbox. Want to learn how? Here’s the lowdown on this new feature that may forever change the way you manage your emails.

The problem with today’s email spam filtering

In everyday life, we’re faced with some issues that are of major importance, others minor, and many completely insignificant. Our email inboxes are no different. Some mails need to be attended to immediately, others can wait awhile, and some we never want to see at all.

But in our current email landscape, there is no gray area. A message either goes to your spam folder or to your inbox. Wouldn’t it be great if there was some sort of middle way? This is where Office 365’s new Clutter feature comes into play.

How Clutter works

Clutter works by creating a folder for your emails that are of ‘minor’ importance. This folder is aptly named Clutter, and it works in essentially the same way as your junk folder.

How does it know which emails to put in the Clutter folder? The feature monitors your inbox behavior and then accordingly determines which folder to put an email. For example, if there are specific senders you always reply to immediately, perhaps several times a day, then those messages are clearly important to you. However, if you’re receiving emails from a company and deleting them without opening, then that also says something about the importance of messages from that sender. Clutter works by tracking the patterns of this behavior, observing them and then filtering each message into the appropriate folder. This leaves the messages you need to respond to now in your inbox and hides the ones that can wait, delightfully out of sight.

Want to learn more about Clutter and other Office 365 features? Get in touch with us today.

Published with permission from TechAdvisory.org. Source.

Topic Office 365
March 25th, 2015

Productivity_Mar25_BAre your corporate meetings the hotbed of productivity and decision making that they should be? Probably not. Of the billions of meetings held in organizations around the world each year, too many are slow, lacking pace and without focus - and, in truth, plenty of those meetings probably don’t even need to be held in the first place. But there’s a solution, and it comes in the form of Do.com. The meeting productivity platform is growing fast and its two most recent announcements will have you sitting up, paying attention and putting the service to use.

Do.com aims to end what it terms ‘meeting hell’, and the platform is currently used by more than 5,000 organizations from top businesses like Dominos to sectors of the US government. When you add Do.com to your company’s productivity strategy, you benefit from a host of meeting-oriented features including management of agendas, notes and actions. The tool can also be used to share files for the purpose of discussion during meetings, and to display a timer to keep deliberations on track and avoid that ultimate hell of never-ending meetings.

The cloud-focused application has signaled it is on an upward trajectory, recently adding $2 million in funding. The additional capital will be used to further expand Do.com and its features, as well as the team behind it. Consequently, it appears that now is a great time to be getting onboard, with lots more to come from it. The most recent technical development to be announced is its new integration with Office 365. This will give Do.com further relevance and usability value to business owners around the world who are already taking advantage of the numerous benefits of the Microsoft cloud-based suite of productivity applications.

Do.com can already be used in conjunction with Evernote and Google Apps like Drive and Docs, but the move to integrate with Office 365 puts it in reach of an ever larger audience. Those not yet accustomed to high-tech meeting solutions may still be using pen and paper to manage their company get-togethers. But Do.com identifies its technology-based competitors as core cloud applications such as Dropbox, Trello, Evernote, Google Apps - everything from Docs to Calendar to Drive - and even good old email. Yet Do.com does something these individual apps don’t - while they all tackle one particular element of the organization and follow-up to a meeting, Do.com handles the whole lot with a single holistic, meeting-centered approach. With its latest moves, that’s what the platform hopes will be attractive to productivity-deprived business owners.

Want to find out more about Do.com and other productivity and cloud-based technologies? Get in touch today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
March 24th, 2015

164 BizV_BHave you started to wonder if your break/fix contractor is fixing your IT problems to the best of his abilities? Does he seem to be showing up to your office more and more, repairing the same problem time and again? If so, it may be time to consider another option: Managed Services. This alternative could be just the IT solution your business needs, and can even prevent your worst IT nightmare from coming true.

The ultimate break/fix nightmare

Your business is running smoothly. Profits and staff productivity have been up, and you haven’t had a single IT expense in months. Times are good. You kick back in your leather chair and break out that Cuban cigar you’ve been saving for just such an occasion.

But then the BIG ONE hits. Your servers crash. No, not just one - all of them! Your business comes to a grinding halt. None of your staff can work. You call your go-to break/fix IT provider, but he’s overloaded with work and can’t make it out to your offices till next week. Next week?! In a panic, you call the first IT contractor you find on Google. Thankfully he’s available. But since you need this work done immediately, he charges an unbelievable fee for a last minute fix. You have no other choice, you hire the contractor. You’re left hoping he fixes everything properly and none of your crucial data is lost in the process.

This is the precarious nature of break/fix IT services. And while this is a worst case scenario, situations like this can and have happened. So let’s look at the reasons why it pays to to hire a Managed Services Provider (MSP) instead.

MSPs prevent problems. Break/fix profit from them.

Think about the relationship dynamics of Managed Services compared to break/fix. If you’re a business owner who currently use a break/fix contractor, when your IT goes down your contractor gains profit. Your problem equals his reward.

How motivated do you think he is to do an effective job of fixing your issue? If that problem pops up again later, it equals more reward for him. Now that’s not to say all break/fix contractors aren’t fixing your IT to the best of their abilities. But think about the basic mindframe of a break/fix contractor: problem=profit.

The MSP system works differently. You pay a set fee every month to your IT provider. So the reward for the MSP comes every month. If something goes wrong during that month, you don’t pay anymore. Yet it costs the MSP more money, and therefore affects their profit margin. Because of this, the MSP is rewarded for taking preventative measures to ensure your IT is working as effectively as possible, always.

That’s not to say problems won’t happen with an MSP. But when they do, they’ll end up costing the MSP provider, and they certainly don’t want that. So for an MSP, the basic mindframe is: healthy IT=profit.

MSPs extinguish budget surprises

Everyone likes surprises, except when it comes to losing money. And when you have a break/fix IT service provider, big surprises can and do happen - and not the good ones, either.

An MSP is working to prevent problems from happening in the first place. You pay a monthly flat fee, so you always know what you’re paying. You can plan and predict your budget accordingly.

With break/fix, it’s true that some months you won’t have any IT expenses from your contractor, which is great. But other months, you could have bills that are astronomical. So you never know just what you’ll be paying for your IT budget in any given month. And if you don’t have that money set aside, then what?

MSPs might just make you happier

Yes, as silly and simple as it sounds, with an MSP you’ll probably be happier. The main reason is you won’t have to deal with the frustration of unexpected IT problems eating away at your budget and the downtime that comes with it. Your IT will run more smoothly (which will create a foundation for your business to do the same) and your budget will be predictable.

Even better, you’re more likely to have a fruitful relationship with your MSP provider since you both have the same goal: effective smooth running IT for your business. What business owner doesn’t like the sound of that?

Want to learn more about Managed Services? Contact us today to learn more about this effective alternative.

Published with permission from TechAdvisory.org. Source.

March 23rd, 2015

BusinessContinuity_Mar23_BBusinesses can face disasters at the most unexpected times, whether that’s a flash flood that takes down your servers or a sudden power outage during a thunderstorm. And when these events do happen, you as a business owner must have a business continuity plan (BCP) in place, to ensure that your company doesn’t go out of business for good. But for most people who are new to business continuity, words and terms used by BCP experts may sound like a different language. Here are some popular business continuity terms that are often tossed around.

Battle box - a tool box where necessary equipment and vital information are stored. These objects and pieces of information should be useful in a disaster. Typical items include a first aid kit, laptop, protective equipment, and communication devices.

Business impact analysis (BIA) - a process to evaluate the impact that a disaster may have on a business. The BIA shows what a business stands to lose if some parts of its functions are missing. It allows you to see the general picture of your business processes and determine which ones are the most important.

Call tree - a comprehensive list of employee contacts and their telephone numbers. Call trees are used to notify out-of-office employees about a disaster. Companies can use a software program to contact people on the call tree by sending automated emails and text messages. In order for a call tree to work, employees should provide alternative contact options and their information must be up to date.

Data mirroring - a duplication of data from its source to another physical storage solution or the cloud. Data mirroring ensures that crucial information is safe, and companies can use the copied data as backup during a disaster.

Exercise - a series of activities designed to test a company’s business continuity plan. When an exercise is carried out, there will be an evaluation to decide whether a BCP is meeting standards or not. An exercise can identify gaps in, and the drawbacks of, a BCP and is therefore used as a tool to revise and improve a business continuity plan.

Hot site - an alternate location equipped with computers, communication tools and infrastructures to help a business recover information systems affected by the disaster.

Plan maintenance - a process of maintaining a company’s business continuity plan so that it is in working order and up to date. Plan maintenance includes scheduled reviews and updates.

Recovery time objective (RTO) - a period of time in which companies must recover their systems and functions after a disaster. This is the target time for a business to ideally resume its delivery of products and services at an acceptable level. RTO may be specified in business time (e.g. one business day) or elapsed time (e.g. elapsed 24 hours).

Business continuity plans can be a hassle to design and implement without proper understanding of their requirements. If you want to learn how you can protect your business from disasters, give us a call today.

Published with permission from TechAdvisory.org. Source.

March 20th, 2015

iPad_Mar20_BFor a long time in the mobile world, it seemed like the only way was smaller. Phones became more miniscule with each and every version released - yet the truth is that reduced size comes at the cost of functionality. Then along came the smartphone, which increased size back to sensible levels but brought with it swathes of apps and other new uses - suddenly a phone was more than just a phone. Now we’re in the age of the tablet and, while things may seem to have been once again erring towards the miniature of late, here’s why you might want to stick with your full-sized iPad for the time being. Better still, opt for a new iPad Air 2.

It’s big enough to share

Whether in meetings or on the go, the full sized iPad screen is better suited to showing documents, images and web sites to others. The iPad Mini may be more easily portable, but its screen size is comparable to that of the iPhone 6, and a phone just isn’t the best platform for displaying information to a group. The screen size on models like the iPad Air makes this much easier and more effective.

It takes great photos

For some time, the iPad camera seemed inferior to that of the iPhone. But the iPad Air 2 changes all that - the 9 Megapixel camera makes it perfect for photo needs in the office. We’re thinking instant capturing of whiteboard scribbles at the end of a brainstorming session, quickly and efficiently scanning documents, and maybe just the odd workplace selfie. It’s suddenly comparable to the camera power of the iPhone and superior to that of the iPad Mini. Combine that with the bigger screen, and the business productivity advantages of the full-sized iPad Air 2 are plain to see.

It’s a productivity machine

Again it comes partly down to the full-sized screen, but a more generously proportioned iPad - whether that’s the new iPad Air 2 or an older model - is simply better for getting the job done. While the iPad Mini boasts the same resolution as the iPad Air 2, the latter’s extra screen area gives you more space to work with. The Mini offers the same amount of limited room for maneuver as the latest iPhone model, which is fine when you’re on the move and want to complete a quick task on the fly, but less so when you need to get serious work done. The larger screen allows you to drag and drop information, move things around and switch between multiple applications at ease.

Getting the highest levels of productivity out of your technology is all about selecting the gear that works best for you. Want to learn how to best deploy iPads and other Apple devices in your business? Give us a call.

Published with permission from TechAdvisory.org. Source.

Topic iPad
March 20th, 2015

VoIPGeneral_Mar20_BAs a small or medium business, you know that costs and overheads need to be kept to a minimum if you’re going to keep the lights on. And let’s face it, if you had the opportunity to knock out some routine business expenses, you would likely do it. VoIP gives you the chance to do just that. If traditional phone line costs are adding up, why not get rid of your system altogether and make your business more efficient by using VoIP for all your telephony needs? Here is how and why this may be a better option.

What is VoIP?

To truly understand how VoIP can help your business, you must first know what it is. VoIP stands for Voice over Internet Protocol. All that means is that you’re essentially able to talk with others over an Internet connection instead of a traditional phone line. Yes, you can still use your actual phone handset, as well as your tablet or computer. The major difference is in the way the call is transmitted.

VoIP lowers costs

The biggest advantage of VoIP is that your business will save a bundle on costs. VoIP takes efficiency to a whole new level. Since you’ll be receiving phone calls over the Internet, you’ll cut out the expense of a phone line altogether and instead consolidate both your Internet and voice communication costs. To do this, however, you’ll need to upgrade to a high-speed Internet connection (if you don’t have one already), which will of course cost extra money. But knocking out the expense of your phone line will likely be much more cost-effective for your business overall.

If your business makes international calls regularly, VoIP is even more of a no brainer. With VoIP, international calling costs are significantly reduced and in some cases even free. Skype, which is similar to VoIP, is a perfect example of the latter.

Statistically speaking, VoIP services have helped many businesses lower costs dramatically. For some, local call expenses have been reduced by up to 40% and for international calls by a whopping 90%. How’s that for savings?

Many, better features than traditional phones

In addition to reduced costs, VoIP also offers a wide array of innovative features that surpass those of a traditional phone line. While listing them all would take several pages, three notable ones are virtual numbers, call routing and improved conference calls.
    • Virtual numbers - A virtual number allows you to easily have a local number anywhere in the world. That means if you have a large market of clients in London, you can actually get a local London number with the area code of your choice. When someone in the UK dials this number, it will transfer to your phone - whether your business is actually in Seattle or Toronto. This makes it easy for your customers to contact you and will likely garner more business, since we all know customers like things to made as easy as possible for them.
    • Call routing - If you’ve ever worried about missing an important phone call, call routing will have you breathing a long sigh of relief. With this feature, an incoming call will be transferred to multiple devices of your choice. So if your office desk phone rings when you’re not there, that same call will then ring on your mobile, home phone, iPad and other devices before going to voicemail.
    • Better conference calls - With VoIP and a high speed Internet connection, you can include an unlimited number of people on conference calls. And even better, you can also use video conferencing so you can see your colleagues or clients in person.
Interested in learning more about how VoIP can work for your business? Call us today.
Published with permission from TechAdvisory.org. Source.

Topic VoIP General